Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
Newest
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Top 5 P&C Trends We Are Following in 2024
Betterview, now part of Nearmap, highlights key trends insurers face and how they can focus on the balance between short-term ROI and continuous innovation
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Building Resilience for Future Generations
Learn how insurers can work to build resilience for future generations
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Shape a Better World with Aerial Intelligence
Nearmap empowers the world’s change makers with aerial intelligence and solutions needed to get to their tomorrow with a roadmap built on data-driven certainty.
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Service Professionals Win More Business with Aerial Insights
By leveraging aerial imagery, service professionals can readily compare historical and current captures, gain valuable insights, and identify potential deal opportunities.
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Faster, Smarter Underwriting with Betterview Core Systems Integrations
Betterview details their core systems integrations, which P&C insurers can utilize in the property intelligence platform to process their book of business
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Why GIS Deserves Its Own Day
Join Nearmap to celebrate GIS Day 2023 and the revolution of GIS technology AND aerial imagery to collect, monitor, and visualize spatial data.
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Introducing Nearmap Near-Infrared
Nearmap Near Infrared (NIR) imagery provides essential data insights, enabling informed decision-making, resource optimization, and enhanced efficiency.
Discover more
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimizing their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
Events
Meet us in person and demo our products at one of the events we’ll be attending this year.
Webinars
Tune in for a lineup of industry experts highlighting how they’re changing our livable world
Newsroom
Get the latest Nearmap scoop by reading what publications are saying about us.