Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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EastLink toll road maintenance: the paperless route
ConnectEast, the operator of a 39km EastLink toll road in Australia's second-largest city, Melbourne, uses Nearmap high-resolution imagery to streamline maintenance operations and improve efficiency. This case study highlights how Nearmap technology supports ConnectEast in managing their assets and ensuring the road’s long-term viability.
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Five ways to use location intelligence to cut wildfire risk
Get practical tips for reducing wildfire risk with aerial imagery and AI-powered data from volunteer firefighter and Senior Director ANZ Survey and Geospatial Content Operations at Nearmap, M'Shenda Turner.
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Introducing project based usage tracking
This new product release includes project collaboration, large-area exports, more than 50 new AI layers, and a new-look MyAccount dashboard.
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Streamline claims with roof and exterior measurement solutions
Not all data is created equal. The source, quality, and ownership of that data determine whether it empowers or hinders decision-making.
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Transforming operations using reliable aerial data
Oklahoma County relies on accurate geospatial information to manage property assessments, disaster response, or monitoring economic developments across the community.
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Optimizing COPE insights with property intelligence
Advanced property intelligence platforms like Nearmap offer portfolio-wide risk assessment capabilities, giving insurers a geographical overview of COPE data across all insured properties.
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Why ground truth doesn’t always require ground points
While ground control points are critical for certain high-precision, survey-grade projects, they often aren’t needed for common applications.
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