Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.
Newest
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Five ways to use property intelligence to cut wildfire risk
Get practical tips for reducing wildfire risk with aerial imagery and AI-powered data from volunteer firefighter and Senior Director ANZ Survey and Geospatial Content Operations at Nearmap, M'Shenda Turner.
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AI, trust, and the future of insurance
Our senior director of AI model R&D shares her key takeaways from the 2025 Women in Insurance Summit — including how AI can complement people-powered decisioning.
Maximizing consistency and accuracy in flooring claims
Discover how itel Flooring Pricing solutions—now including FSP in Xactimate—delivers faster, more consistent, and accurate flooring claims solutions.
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Introducing project based usage tracking
This new product release includes project collaboration, large-area exports, more than 50 new AI layers, and a new-look MyAccount dashboard.
What influences the flooring market and how it affects property claims
Understand flooring pricing drivers and their impact on property claims. Discover how independent data ensures accurate and fair claim settlements.
Bridging the gap in repair vs. replace decisions
Explore key insights highlighting the challenges, opportunities, and why data-driven decisions matter for carriers, contractors, and homeowners alike when it comes to Repair vs. Replace roofing decisions.
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Streamline claims with roof and exterior measurement solutions
Not all data is created equal. The source, quality, and ownership of that data determine whether it empowers or hinders decision-making.
Discover more
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimizing their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
Events
Meet us in person and demo our products at one of the events we’ll be attending this year.
Webinars
Tune in for a lineup of industry experts highlighting how they’re changing our livable world
Newsroom
Get the latest Nearmap scoop by reading what publications are saying about us.