Ground Truth
A blog by Nearmap
From imagery to insights to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.
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Planning and preparing for hurricane season
Prepare for hurricanes with a fast, reliable tile roof matching service. Get accurate matches in 30 minutes to streamline repairs and claims.
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A more connected underwriting experience
Announcing deeper Guidewire connectivity, expanded insights through Home Factors, and new intelligence for more precise portfolio management.
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From maps to action: Celebrating GIS Day
GIS Day serves as a dynamic platform where professionals, educators, students, and businesses demonstrate real-world applications of geographic information systems.
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The 15 most viewed U.S. locations of 2025
Discover which U.S. locations our Nearmap. MapBrowser. users have viewed the most in 2025.
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Aerial vs. Satellite Maps: Differences & Business Use Cases | Nearmap
Discover the difference between aerial and satellite imagery. Learn which is best for mapping, urban planning, construction, and government projects.
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The new standard in roof intelligence
The next generation of our patented imagery-only roof age solution, delivering the most accurate, transparent, and defensible roof installation dates available.
FSP and the future of flooring claims
Explore how itel + Verisk Flooring Surface Pricing (FSP) brings faster, trusted flooring pricing across property claims.
Discover more
Across the globe, GIS professionals are using Nearmap to advance their understanding of the world. Learn more about how these geospatial experts in commercial, government, and insurance sectors are optimizing their efficiencies with our solution.Customer Stories
Go behind the scenes with GIS pioneers to see how they’re using Nearmap.
Events
Meet us in person and demo our products at one of the events we’ll be attending this year.
Webinars
Tune in for a lineup of industry experts highlighting how they’re changing our livable world
Newsroom
Get the latest Nearmap scoop by reading what publications are saying about us.