Ground Truth
A blog by Nearmap
From imagery, to insights, to answers. Explore the latest posts and new perspectives emerging in the world of location intelligence.All
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America’s Top 25 leafiest capital cities
Nearmap analysed tree canopy coverage in capital cities across America to reveal which state capital has the nation’s leafiest city.
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Proactive post-catastrophe aerial mapping strategies
Nearmap aerial imagery provides a foundational location dataset that powers virtual claims management and loss adjustment across the entire book of business.
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What is location intelligence? Your handy guide
Get answers to common questions about geospatial and location intelligence, and how it helps businesses and governments solve problems.
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6 ways to improve results with location intelligence
Learn how Nearmap aerial imagery and geospatial content helps small businesses identify growth opportunities, tailor sales messages, and improve the bottom line.
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Application-ready insights: The fourth era of geospatial data
The latest aerial view data, location intelligence insights and mappings tools from Nearmap are ushering in the fourth era of geospatial data and analysis.
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How small businesses are smashing market challenges
Hear from business owners who are achieving results with Nearmap aerial imagery and geospatial content to gain market share and improve profitability.
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3 ways aerial imagery can be used to advance sustainability
Learn of three simple ways you can use regularly-captured aerial imagery to advance sustainability in construction, city planning, and natural disaster response.
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